Strategic Marketing Leadership
with Fractional Flexibility
Marketing excellence isn’t just about execution—it’s about vision, strategy, and results. As a seasoned marketing leader, I help B2B tech companies build and scale their marketing efforts with a sharp focus on strategy, execution, and measurable growth.
Whether you need a fractional VP of Marketing or a strategic marketing partner, I provide the leadership and expertise to elevate your brand and drive meaningful impact.
Services
Fractional Marketing Leadership
Strategic marketing leadership, tailored to your business.
I step in as your fractional marketing leader, providing executive-level strategy and hands-on execution without the full-time cost. By overseeing marketing teams, I help B2B businesses build, scale and optimize their marketing for measurable success.
Marketing Strategy Development
A clear, actionable roadmap for sustainable growth.
In 3-6 months, we’ll develop a marketing strategy that strengthens your brand positioning and accelerates growth. Whether you need a roadmap for your team to execute or a seamless transition to ongoing fractional leadership, I ensure every step drives impact.
Marketing Consulting
Expert insights to sharpen your marketing approach.
Through weekly one-on-one consulting sessions, I provide in-depth audits, strategic guidance, and hands-on recommendations to optimize your marketing. From refining messaging to improving demand generation, I help you execute smarter, scale faster, and drive better results.
About me
Julie Ford – Fractional Marketing Executive & Growth Strategist
With over 15 years of experience leading marketing initiatives for B2B tech companies across Canada and the U.S., I specialize in helping businesses scale efficiently through strategic marketing leadership. My expertise spans go-to-market strategy, brand positioning, demand generation, and team development—providing the leadership and execution SMBs need to compete in dynamic markets.
I’ve worked with startups, scale-ups, and established brands, helping them build high-performing marketing functions that drive revenue and long-term success. Whether you need a seasoned marketing executive to guide your team or a strategic partner to refine your marketing engine, I’m here to help.
In addition to my fractional marketing leadership practice, I run Glance Marketing, a full-service marketing agency that helps businesses execute high-impact digital marketing strategies.
Clients & Partners
Testimonials
“Julie drove our brand refresh, aligned messaging, and executed events flawlessly. A true marketing expert who keeps organizations moving forward!”
Davis Howatt-Lambert, Leonardo
“Julie is truly an inspiring leader. Her strategic vision and experience have strengthened our marketing efforts and made a positive impact on the company’s success.”
Bruna Kowall, Cultura Technologies
“Julie brought stability and direction to our marketing team, driving major initiatives like product launches, brand repositioning, and marketing automation.”
Cassandra DesRochers, Tibersoft
Get In Touch
Let’s Talk About Scaling Your Marketing the Smart Way
Looking for a fractional marketing leader to help you build, refine, or scale your marketing strategy? Let’s discuss how I can support your business.